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Understanding Employer Branding And Why It Is Important

Companies face many challenges in today’s marketplace. Companies have realized that employees are an important asset to their success. Employer branding is crucial for strengthening the brand, creating free promoters and retaining talent within the company.

To attract and retain top talent, companies must be perceived as an employer brand in order to keep up with the demands of more skilled professionals. According to LinkedIN (the world’s largest professional social network), 75% of applicants research the company details before applying for a job.

Professionals are more conscious of their work conditions and the benefits they receive. Professionals today aren’t interested in any job openings that they see, but they seek out references from companies that provide this support.

You don’t know where you should start if you want to create an employer branding strategy for your company. You don’t even need to know anything about the concept. We will discuss the benefits of employer branding and how to implement it.

What is Employer branding?

Employer branding is literally translated as “employer brand”. This concept is a collection of tools and techniques that help to reinforce the brand’s image of a workplace that values and encourages employees.

Employer branding strategies are a great way for companies to attract new talent and keep their best employees in a competitive market. Employer branding actions focus on the development of professionals.

This strategy focuses on promoting the positive aspects of the work environment. This is done from within, so employees are encouraged to help develop and promote professional development.

What are the main benefits to Employer Branding?

As we’ll see, there are many benefits to showing the market the true value of employees and giving it the right price.

Attracting and keeping talent

Employer branding has the ability to attract and retain talent. Google is one example of a successful company. There are approximately 2.5 million people worldwide interested in the job opportunities at this technology giant.

A well-executed employer brand strategy will result in both external professionals wanting to work for the company and employees already working in the business wanting to stay with the company, regardless of whether they are offered other opportunities.

Reduced turnover and lower hiring costs

High turnover rates indicate a high turnover rate of professionals. This can lead to a loss of productivity and cost for the company. After all, it will have to pay for training, layoffs, recruitment, etc. Employer branding is a strategy that encourages and engages employees in the company. It helps reduce turnover.

The business’s HR costs will be lower if there are fewer employees joining or leaving. This results in higher productivity and better results. Employer branding tools allow you to clearly define the type of professional you are looking for in each position.

This is also an important factor in reducing cost. According to LinkedIN a strong employer brand can spend up to 43% on each hired professional.

Promotional offer for businesses

Employer branding turns employees into advocates for their company. This can lead to gradual sales growth for customers. This also increases referrals, which can lead to more qualified professionals and new talent interested in joining the business.

How do you put employer branding into action?

Implementing employer branding in your company is easier than you think. Below are some key actions that you can take in your company to establish employer branding.

Value proposition: Highlight the uniqueness of your company and its mission to the market.

Define the profile for professionals in your company. Research and identify the key characteristics and skills that professional need to perform each job.

Career plan: Create a career plan, and then present it to your employees. This will help them understand how they can grow in the company.

Open Communication Channel: Allow employees to communicate with you to get suggestions, criticisms, and compliments to improve your strategy.

Provide decent working conditions and benefits: This is based on the feedback from employees.

You can also implement other employer branding strategies in your business. This strategy emphasizes the importance of taking care of employees, the most important asset for any business. You now have the answers to all your questions regarding employer branding. Now, you can put it into action!